Posted by jake on 25th February, 2012 ·
There’s new data from Flurry that highlights the amount of time people spend on TV, mobile, desktops, radio and print.
Not surprisingly, TV comes in first, where consumers spend 40% of their time. They spend 23% of their time with mobile devices (smartphones and tablets). 22% of their time with desktops. 9% with radio and 6% with print.
Question: What percentage of a typical corporation’s budget goes to mobile? Since consumers spend 23% of their time connecting with brands via mobile, you’d expect that 23% of the typical corporation’s marketing budget would be in mobile.
But that’s not the case. In fact, the typical corporation doesn’t spend 20% of their budget on mobile, or 15% or even 10%.
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Filed under Tucson Local Marketing · Tagged with amount of time, budgets, case in fact, competitive advantage, consumers, desktops, go mobile, marketing budget, marketing campaign, mobile channel, mobile devices, Mobile marketing, odds, percentage points, radio internet, roadmap, Smartphones, tv mobile, tv radio, typical corporation
Posted by jake on 16th February, 2012 ·
Social media is becoming so important that Virgin Airlines is giving away free flights. Palms Casino in Vegas is giving room rate discounts. Starbucks is giving away free coffee.
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Filed under Uncategorized · Tagged with 60 million, best hotel, free coffee, free flights, height and weight, hotel rooms, interactive marketing, marketing association, palms casino resort, PRWEB, rate discounts, s0, smart phone, social influence, starbucks, thai culture, thai king, Twitter, virgin airlines, Yelp