Four Tips Local Tucson Businesses Can Attract New Customers

Local Tucson Business is dependent on bringing new customers on board. If you have a local brick and mortar or mobile service business here in Tucson attracting new business is getting more and more difficult. How have you attracted new customers in the past? Let me know I am genuinely interested. The first thing in using the internet to gain more customers here in Tucson is to make an inventory of the different type of customers you service. It’s usually a very interesting exercise.

For instance if you are a hotel owner. You have customers but they are different. And they have different needs.

1. Business Travelers

2. Families on Vacation

3. Honeymooners

4. Husbands whose wives are angry with them(that’s a joke)

Each group has different wants and needs and you have to be aware of these as you implement the following tips. Lots of local businesses have beautiful websites and visitors from around the world but it’s not doing them any good here in Tucson.

Try these tips and let me know what happens.

1. Start your Blogging Career.

If you don’t write find someone who does and you talk and let them write. Blogging is by the far the greatest way to get the word out about what you do here in Tucson. You also get the opportunity to talk about your commitment to the community and open your heart about your feelings about Tucson and what your local business contributes to the business environment. And most importantly what you uniquely bring to the industry.

Telling stories of happy customers, solving problems and giving free advice tells your audience you care and are there for them. And by including terms like: Tucson, Tucson Convention Center, Tucson businesses, a Tucson based business, located in Tucson on the west side. Get the picture? This will help you get more inbound links which will increase your traffic.

2. Create relationships with local Tucson bloggers and promote and Local Tucson websites.

Engaging and sharing knowledge, tips and friendship with local bloggers and even your competition. By “joining the party” you begin to be seen as a expert in your field. By putting your company, name and personality out into the Tucson world local readers, bloggers, and industry leaders will want to feature you in their “world’s”. Collaboration is much stronger than competition especially in the present economic situation. If you have any questions on how to expedite this just ask for a free consult and we can talk.

3. Fill Your Site with Geographically appropriate keywords.

This is the fastest way for searchers on Google, Yahoo! and Bing to have you come up when they are looking for local businesses. Coordinate your page title, your URL and H1 tag to be rich in keyword phrases. Consistency is the key.  You should incorporate the same strategy across various pages but make sure they are different enough so that the search engines don’t view them as duplicate content.

4. Be sure to get an account on all the local rating services here in Tucson and reviewing services.

Consumers are turning in increasing numbers to the internet to research their needs for: plumbers, vets, dentists, a/c man, car dealer, and all other local Tucson merchants. In order not to miss business to a competitor here are the major services to sign up for:

• Google Local (Free)

Follow the instructions in the link above, register and then wait for the phone call. The benefit is you will be able to appear in Google’s Tucson Local Business listing for a given search term. Your business here in Tucson will be ranked according to Google’s algorithm according to it relates to inbound links and other websites.

Tucson Local Business

For years yelp been the guide for local restaurants, shops, and entertainment. They are now branching out and you can get your Tucson Business listed here and get a jump on the other businesses in your niche.  Tucson Real Estate agents and brokers can list here as well as mortgage companies, financial planners, and medical services. Yelp allows customers to leave comments which can be a great source of unbiased feedback – positive and negative. By encouraging your customers to leave comments if you get some negative comments you will have the opportunity to turn the situation around. In a business class I took they said that a customer that had a good experience would tell 7 people but a customer who had a rotten time would tell up to 200 people before their anger subsided. Wow! Nine times out of ten (at least when I took the class) the local business owner wouldn’t even know about it.  You can also add yourself to Angie’s List. It’s free for you but they do charge a small fee to consumers in order to dissuade fake reviews.

I hope this helps you get more customers.

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