Pepsi: Superbowl out, Internet In

Posted by jake on 13th February, 2010 ·

pepsi Pepsi: Superbowl out, Internet InWow!  I just read in Mashable that Pepsi is NOT going to be advertising on the Super Bowl for the first time in 23 years. Instead they are spending 20 million on a massive media campaign called the Refresh Project. Yellow pages are doorstops. Junk mail  is called that for a reason. Telemarketers are intrusive and unwelcome. Newspapers are dying. But social marketing is booming. The stats are stunning. And there is evidence that it’s just begun.

So Pepsi woke up. Maybe they’ve been watching the Godaddy , Monster and all the other commercials pointing the masses to the net.

About time is all I can say, I can’t even sit and watch a T.V. anymore. I always have my laptop on my lap.  And my wife is the pro of the DVR. Zero commercials, anathema to the eyes and ears in our home. Oh, except during Superbowl we love the commercials so we will miss Pepsi and I’ll bet you ABC will miss the 142 million they have made over the last 10 years.

If you want to get the real deal on where people are at in the world of Marketing run a website through Websitegrader and then sign up for the free course at the bottom of the page.  Then grab your favorite drink, download the first lesson and check out what people are doing in the area of marketing.

The Pepsi Refresh Project began on January 13 in true social networking style users are going to be able to submit and share their thoughts and refreshing ideas to help their communities. On February the 1st the “community” can vote on the best projects and Pepsi will start sending out the checks.
So maybe you’re reading this going “alright sounds like what I need to do.” However, execution is key and so we will have to wait and see how things work out for Pepsi. While hats off for sending out checks around the globe but will the buzz get loud enough?  Will the feel good factor strong enough for the thirsty to choose Pepsi over Coke?

Hopefully they have the brains to understand that the social networking crowd for the most part are fairly conservative and decent folk. The media company they used to do their iphone app didn’t help Pepsi in it’s attempt to increase sales. Sleaze doesn’t appeal to folks with money to buy the cases that come in the front door.  If they have someone with the common sense factor I think it will work.

Well goodbye Britney Spears and Hello Facebook and Twitter.

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Comments

3 Responses to “Pepsi: Superbowl out, Internet In”
  1. jake says:
    February 8, 2010 at 6:36 pm

    thanks

    Reply
  2. Carroll B. Merriman says:
    February 5, 2010 at 9:11 pm

    Hey! I am new here. I bookmarked this site! Very informative!

    Reply

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  1. Local SEO | Search Marketing | Internet Marketing in Tucson | Local Marketing Tucson says:
    February 16, 2010 at 6:33 pm

    [...] but everyone loves to buy. Pepsi recently launched a campaign that I wrote about last week. You can read about it and it will be interesting to see it’s impact on [...]

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