Pepsi: Superbowl out, Internet In
Wow! I just read in Mashable that Pepsi is NOT going to be advertising on the Super Bowl for the first time in 23 years. Instead they are spending 20 million on a massive media campaign called the Refresh Project. Yellow pages are doorstops. Junk mail is called that for a reason. Telemarketers are intrusive and unwelcome. Newspapers are dying. But social marketing is booming. The stats are stunning. And there is evidence that it’s just begun.
So Pepsi woke up. Maybe they’ve been watching the Godaddy , Monster and all the other commercials pointing the masses to the net.
About time is all I can say, I can’t even sit and watch a T.V. anymore. I always have my laptop on my lap. And my wife is the pro of the DVR. Zero commercials, anathema to the eyes and ears in our home. Oh, except during Superbowl we love the commercials so we will miss Pepsi and I’ll bet you ABC will miss the 142 million they have made over the last 10 years.
If you want to get the real deal on where people are at in the world of Marketing run a website through Websitegrader and then sign up for the free course at the bottom of the page. Then grab your favorite drink, download the first lesson and check out what people are doing in the area of marketing.
Hopefully they have the brains to understand that the social networking crowd for the most part are fairly conservative and decent folk. The media company they used to do their iphone app didn’t help Pepsi in it’s attempt to increase sales. Sleaze doesn’t appeal to folks with money to buy the cases that come in the front door. If they have someone with the common sense factor I think it will work.
Well goodbye Britney Spears and Hello Facebook and Twitter.
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- Help Pepsi Spend $20 Million Through the Pepsi Refresh Project! (susanheim.blogspot.com)
- Pepsi Refresh Wants to Give You $50,000 For Your Digital Pro-Social Idea (mashable.com)
- Pepsi Refresh Project LAUNCHES, Relies On Social Media, Your Feedback For Outreach Projects (huffingtonpost.com)
- Has Pepsi Tipped the Social Media Scales? (markevanstech.com)
- Pepsi Skips Superbowl For Social Marketing (viralblog.com)
- Learn Social Media by Example: Pepsi Refresh Project (thoughtpick.com)
- Guest Post by Katherine Hutt: A Small Nonprofit’s Strategy for Pepsi Refresh Contest (beth.typepad.com)
- Tweet #RefreshMashable to Support New Location App to Change Your Community (mashable.com)
- Why Pepsi Is Good For Bloggers (blogworldexpo.com)
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