Today we are going to talk about something you may or not be aware of that some and one in particular companies are doing and a very important marketing strategy and a lesson you can apply to your business a few years ago what was Nextel signed a contract or basically paid $750 million for 10 years of branding their name into the race track, cars, and promotions.

At the time and I am pretty sure was the largest investment a company made just to be involved with Nascar and most importantly you should know the fans. Now Sprint bought out Nextel and switched everything over to the Sprint race and their logos on the cars and around the track. You might be wondering, great but what do race cars have to do with my business? Also I don’t have $750 million to do it.

Forget about the official branding part, save that for McDonald’s, Pepsi, and the rest of the big corporations. What is so great is they took their product and made it part of the Nascar niche. They applied a very powerful marketing strategy. They targeted a market and constantly are in front of that market.

As a matter of fact they even improved service at the track for cell users. They became the preferred choice for most Nascar fans on and off the track. This can be applied to your business. You pick a group to make or already your target market and determine how are you going to get your company in front of them.

What are they looking for, most importantly what problem can you solve for them? How can you make your product or service the choice in that area. Let’s go with an example. You are a small local dry cleaner in your area. What group or people would most likely need or want your service on a regular basis? Well off the top of my head you can say police, fireman, hotel staff, or anyone who is a large group of people that on a regular basis need to have their stuff cleaned professionally or could have cleaned professionally.

So you start to do maybe donations, charities, networking, drop off your info at the stations, you ask the hotel if you could leave cards or info for hotel guest discounts and offer professional community discounts or whatever for police and other people in the community, offer pick up and delivery for convenience. You could simply call say hotels and talk to head housekeepers or banquet managers and ask if they need staff uniform cleaning.

I could go on and on and this is quick example. The possibilities are endless for this. Basically one point is once you get the hard part out of the way and make the initial calls, or letters, or meetings, to get your business and your name out there. The rest will be automatic and you can start to be the name that pops up when your service or product is needed. Now there are a few other lessons really that can be found in the whole Sprint and Nascar example, but even this one marketing strategy can be huge for your business.

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