Local Business must rise up and revolt
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Tells the story of how we have arrived at thinking we need to fit in the box, kowtow to the emperor and follow the rules. Forget about it. You as a small business owner need to realize you own this show and if you will rise up embrace the trends. Buy local, be local, take care of local, know local and take advantage of the new technologies available and consider it an investment that you don’t look at as a return on investment but as a return on influence. Enjoy this video I hope it earns your attention. Remember from a former posts forget what you think you know about marketing.
Seth Godin discusses Linchpin with David Scott Meerman
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