Local Business Marketing
Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course all you may find other information too. Local business listings are treated passively by many businesses. But that could be a mistake. You’ve probably read that prospects have something specific in mind when they are shopping. So try this test. Go back to Google, type in the name of a product or service your business provides plus your hometown. Did your business show up? If it did: congratulations. If it did not: you’re missing a major marketing opportunity.
Times have changed.
From a marketing standpoint, the use of local business listings has exploded with the increase of social media and mobile devices. Consumers not only use these interactive yellow pages to locate a business, product or service in their area; they are also posting reviews of those products and services. Today, there are over 60 local business listing websites on the Internet in five different categories. They include the search engines, social communities, 411 websites (aka yellow page type websites), GPS websites and that age-old business directory.
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